The molecule that makes people camp out for days just to get a new iPhone a few weeks before their neighbor, is the very same one that drives people to rapidly refuse to wear a mask the more we ask them to. We need to de-escalate the stigma of it somehow.

The ego is the non-Newtonian fluid of our spirit. The more we force this issues, the harder they’re going to push back on it. More PSAs, less confrontations folks.