The moment as I saw this headline I felt a thud in my chest, as something very significant just fell into place… this is going to be important.

“These memos and presentations indicate Facebook took the methods it learned from the Trump campaign to further refine a marketing model called “Test, Learn, Adapt” (TLA), which it currently uses to assess its own advertising. These internal documents are a candid recognition by Facebook of the GOP candidate’s advertising success and reveal the degree to which the company views Trump not just as a potential regulator or a source of misinformation, but also, above all, a valued customer.”

— www.buzzfeednews.com/article/ryanmac/congratulations-zuckerberg-call-trump-election-2016